Wednesday 19 June 20199:30 AM - 11:30 AMAdd to calendar

NMIT, Mahitahi COLAB Boardroom, 322 Hardy Street, Nelson, 7010, New ZealandView map

Presenter: Chris Butler, The Marketing Studio

Using Todays Marketing Platforms – introduction into different marketing mediums

The fourth and final instalment of the marketing workshops from Nelson based marketing consultancy The Marketing Studio. Need help understanding different media formats to market your business? This session will give you a brief overview of key marketing platforms as well highlight the fact that not all platforms are relevant to all business objectives and marketing strategies.


Anyone looking to start a business or current business owners that are looking to implement their marketing strategy across a range of different marketing platforms but need more insight into what formats would be most suited to the business.

In this 2 hour session we will discuss the different media mediums; traditional media and modern media - touching on the pro and cons of each. We will teach you how the types of marketing mediums you choose ultimately becomes the key to the success of the campaign including looking at social media. We will consider why it is important to remember that establishing the right marketing mix is not about just using one medium at a time. Finally we will run through examples looking at the three main factors that need to be considered when choosing your medium; your message, your audience, and your budget.


  • The different Media Platforms
  • Traditional VS Modern media
  • How best to use these formats
  • Cost aspects


  • Use the correct media platforms for successful marketing results
  • Decide how you want to target your audience
  • Allocate your budget accordingly

This workshop will be interactive with Q&A’s highly accepted so come prepared to analysis your business and get yourself into a position where you are comfortable with your marketing.

The Marketing Studio:
At the end of the workshop please feel free to talk to The Marketing Studio about how we can further assist you with your marketing strategy.










Cancellation Policy: Cancellations must be received 5 clear working days prior to the event.  Cancellations after this time and ‘no shows’ on the day will be charged the full invoice amount. Substitutions are permitted if you can no longer attend.


Ticket typePriceQuantity
Concession Card HolderFREE
Non member$50.00

Other booking options

  • 035481363

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